HubSpot CRM vs ActiveCampaign CRM
Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.
HubSpot CRM
FreemiumInbound marketing, sales pipeline management, customer service, and full CRM platform.
Core Features
ActiveCampaign CRM
PaidAutomated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.
Core Features
Feature Breakdown: HubSpot CRM vs ActiveCampaign CRM
See which capabilities are supported out of the box by each platform.
| Feature / Capability | HubSpot CRM | ActiveCampaign CRM |
|---|---|---|
| Contact Management | ✓ Included | — |
| Email Tracking | ✓ Included | — |
| Meeting Scheduler | ✓ Included | — |
| Pipeline Analytics | ✓ Included | — |
| Automated Deal Updates | — | ✓ Included |
| Lead Scoring | — | ✓ Included |
| Win Probability AI | — | ✓ Included |
| Contact Histories | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose HubSpot CRM if:
You need Contact Management and Email Tracking, and prefer a freemium model starting at $20/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose ActiveCampaign CRM if:
You prioritize Automated Deal Updates and Lead Scoring, and want a solution rated at 4.5/5.0. Its starting tier at $19/month makes it a top competitor for scaling workflows.
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Which is better: HubSpot CRM or ActiveCampaign CRM?
HubSpot CRM is rated 4.6/5.0 (starts at $20/mo), while ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo). Choose HubSpot CRM for Contact Management and Email Tracking, or ActiveCampaign CRM for Automated Deal Updates and Lead Scoring.
Is HubSpot CRM cheaper than ActiveCampaign CRM?
No, ActiveCampaign CRM is more affordable starting at $19/month compared to HubSpot CRM ($20/month).
Do HubSpot CRM or ActiveCampaign CRM offer free plans?
HubSpot CRM offers a freemium plan, whereas ActiveCampaign CRM operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.