ActiveCampaign CRM vs Salesforce Sales Cloud
Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.
ActiveCampaign CRM
PaidAutomated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.
Core Features
Salesforce Sales Cloud
PaidEnterprise CRM solution for managing customer relationships, sales teams, and predictive forecasting.
Core Features
Feature Breakdown: ActiveCampaign CRM vs Salesforce Sales Cloud
See which capabilities are supported out of the box by each platform.
| Feature / Capability | ActiveCampaign CRM | Salesforce Sales Cloud |
|---|---|---|
| Automated Deal Updates | ✓ Included | — |
| Lead Scoring | ✓ Included | — |
| Win Probability AI | ✓ Included | — |
| Contact Histories | ✓ Included | — |
| Lead Management | — | ✓ Included |
| Opportunity Tracking | — | ✓ Included |
| Einstein AI | — | ✓ Included |
| AppExchange Eco | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose ActiveCampaign CRM if:
You need Automated Deal Updates and Lead Scoring, and prefer a paid model starting at $19/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.
Choose Salesforce Sales Cloud if:
You prioritize Lead Management and Opportunity Tracking, and want a solution rated at 4.4/5.0. Its starting tier at $25/month makes it a top competitor for scaling workflows.
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Which is better: ActiveCampaign CRM or Salesforce Sales Cloud?
ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo), while Salesforce Sales Cloud is rated 4.4/5.0 (starts at $25/mo). Choose ActiveCampaign CRM for Automated Deal Updates and Lead Scoring, or Salesforce Sales Cloud for Lead Management and Opportunity Tracking.
Is ActiveCampaign CRM cheaper than Salesforce Sales Cloud?
Yes, ActiveCampaign CRM starts at $19/month, which is lower than Salesforce Sales Cloud ($25/month).
Do ActiveCampaign CRM or Salesforce Sales Cloud offer free plans?
ActiveCampaign CRM offers a paid plan, whereas Salesforce Sales Cloud operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.