TJ
ToolsHubSaaS Buyer's Guide
Head-to-Head Comparison

ActiveCampaign CRM vs Close CRM

Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.

ActiveCampaign CRM

Paid

Automated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.

Starting Price$19/mo
Rating4.5 / 5.0

Core Features

Automated Deal UpdatesLead ScoringWin Probability AIContact Histories

Close CRM

Paid

High-velocity sales CRM built for startups and SMB sales reps with built-in calling and SMS.

Starting Price$49/mo
Rating4.7 / 5.0

Core Features

Built-in VoIP CallingPower DialerAutomated Email SequencesPipeline Views

Feature Breakdown: ActiveCampaign CRM vs Close CRM

See which capabilities are supported out of the box by each platform.

Feature / CapabilityActiveCampaign CRMClose CRM
Automated Deal Updates✓ Included
Lead Scoring✓ Included
Win Probability AI✓ Included
Contact Histories✓ Included
Built-in VoIP Calling✓ Included
Power Dialer✓ Included
Automated Email Sequences✓ Included
Pipeline Views✓ Included

Our Verdict: Which One Should You Pick?

Choose ActiveCampaign CRM if:

You need Automated Deal Updates and Lead Scoring, and prefer a paid model starting at $19/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.

Choose Close CRM if:

You prioritize Built-in VoIP Calling and Power Dialer, and want a solution rated at 4.7/5.0. Its starting tier at $49/month makes it a top competitor for scaling workflows.

Frequently Asked Questions

Which is better: ActiveCampaign CRM or Close CRM?

ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo), while Close CRM is rated 4.7/5.0 (starts at $49/mo). Choose ActiveCampaign CRM for Automated Deal Updates and Lead Scoring, or Close CRM for Built-in VoIP Calling and Power Dialer.

Is ActiveCampaign CRM cheaper than Close CRM?

Yes, ActiveCampaign CRM starts at $19/month, which is lower than Close CRM ($49/month).

Do ActiveCampaign CRM or Close CRM offer free plans?

ActiveCampaign CRM offers a paid plan, whereas Close CRM operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.