ActiveCampaign CRM vs Close CRM
Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.
ActiveCampaign CRM
PaidAutomated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.
Core Features
Close CRM
PaidHigh-velocity sales CRM built for startups and SMB sales reps with built-in calling and SMS.
Core Features
Feature Breakdown: ActiveCampaign CRM vs Close CRM
See which capabilities are supported out of the box by each platform.
| Feature / Capability | ActiveCampaign CRM | Close CRM |
|---|---|---|
| Automated Deal Updates | ✓ Included | — |
| Lead Scoring | ✓ Included | — |
| Win Probability AI | ✓ Included | — |
| Contact Histories | ✓ Included | — |
| Built-in VoIP Calling | — | ✓ Included |
| Power Dialer | — | ✓ Included |
| Automated Email Sequences | — | ✓ Included |
| Pipeline Views | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose ActiveCampaign CRM if:
You need Automated Deal Updates and Lead Scoring, and prefer a paid model starting at $19/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.
Choose Close CRM if:
You prioritize Built-in VoIP Calling and Power Dialer, and want a solution rated at 4.7/5.0. Its starting tier at $49/month makes it a top competitor for scaling workflows.
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Which is better: ActiveCampaign CRM or Close CRM?
ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo), while Close CRM is rated 4.7/5.0 (starts at $49/mo). Choose ActiveCampaign CRM for Automated Deal Updates and Lead Scoring, or Close CRM for Built-in VoIP Calling and Power Dialer.
Is ActiveCampaign CRM cheaper than Close CRM?
Yes, ActiveCampaign CRM starts at $19/month, which is lower than Close CRM ($49/month).
Do ActiveCampaign CRM or Close CRM offer free plans?
ActiveCampaign CRM offers a paid plan, whereas Close CRM operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.