Mailchimp vs Kit (ConvertKit)
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Kit (ConvertKit)
FreemiumThe creator marketing platform for newsletter authors, podcasters, and digital product sellers.
Core Features
Feature Breakdown: Mailchimp vs Kit (ConvertKit)
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Visual Email Builder | ✓ Included | — |
| Customer Journeys | ✓ Included | — |
| A/B Testing | ✓ Included | — |
| Audience Segmentation | ✓ Included | — |
| Creator Network | — | ✓ Included |
| Visual Automations | — | ✓ Included |
| Landing Pages | — | ✓ Included |
| Digital Commerce | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Mailchimp if:
You need Visual Email Builder and Customer Journeys, and prefer a freemium model starting at $13/month. With a 4.4 rating, it is ideal for teams focused on speed and simplicity.
Choose Kit (ConvertKit) if:
You prioritize Creator Network and Visual Automations, and want a solution rated at 4.7/5.0. Its starting tier at $9/month makes it a top competitor for scaling workflows.
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Read comparison →Frequently Asked Questions
Which is better: Mailchimp or Kit (ConvertKit)?
Mailchimp is rated 4.4/5.0 (starts at $13/mo), while Kit (ConvertKit) is rated 4.7/5.0 (starts at $9/mo). Choose Mailchimp for Visual Email Builder and Customer Journeys, or Kit (ConvertKit) for Creator Network and Visual Automations.
Is Mailchimp cheaper than Kit (ConvertKit)?
No, Kit (ConvertKit) is more affordable starting at $9/month compared to Mailchimp ($13/month).
Do Mailchimp or Kit (ConvertKit) offer free plans?
Mailchimp offers a freemium plan, whereas Kit (ConvertKit) operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.