Brevo (Sendinblue) vs Mailchimp
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Brevo (Sendinblue)
FreemiumAffordable marketing and CRM suite offering transactional email, SMS, and WhatsApp campaigns.
Core Features
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Core Features
Feature Breakdown: Brevo (Sendinblue) vs Mailchimp
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Brevo (Sendinblue) | Mailchimp |
|---|---|---|
| Pay Per Email Sent | ✓ Included | — |
| Transactional API | ✓ Included | — |
| SMS & WhatsApp | ✓ Included | — |
| Shared Inbox | ✓ Included | — |
| Visual Email Builder | — | ✓ Included |
| Customer Journeys | — | ✓ Included |
| A/B Testing | — | ✓ Included |
| Audience Segmentation | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Brevo (Sendinblue) if:
You need Pay Per Email Sent and Transactional API, and prefer a freemium model starting at $9/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.
Choose Mailchimp if:
You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.
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Which is better: Brevo (Sendinblue) or Mailchimp?
Brevo (Sendinblue) is rated 4.5/5.0 (starts at $9/mo), while Mailchimp is rated 4.4/5.0 (starts at $13/mo). Choose Brevo (Sendinblue) for Pay Per Email Sent and Transactional API, or Mailchimp for Visual Email Builder and Customer Journeys.
Is Brevo (Sendinblue) cheaper than Mailchimp?
Yes, Brevo (Sendinblue) starts at $9/month, which is lower than Mailchimp ($13/month).
Do Brevo (Sendinblue) or Mailchimp offer free plans?
Brevo (Sendinblue) offers a freemium plan, whereas Mailchimp operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.