Brevo (Sendinblue) vs Klaviyo
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Brevo (Sendinblue)
FreemiumAffordable marketing and CRM suite offering transactional email, SMS, and WhatsApp campaigns.
Core Features
Klaviyo
FreemiumIntelligent marketing automation platform tailored for Shopify, WooCommerce, and e-commerce stores.
Core Features
Feature Breakdown: Brevo (Sendinblue) vs Klaviyo
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Brevo (Sendinblue) | Klaviyo |
|---|---|---|
| Pay Per Email Sent | ✓ Included | — |
| Transactional API | ✓ Included | — |
| SMS & WhatsApp | ✓ Included | — |
| Shared Inbox | ✓ Included | — |
| Predictive Analytics | — | ✓ Included |
| E-commerce Flows | — | ✓ Included |
| SMS Marketing | — | ✓ Included |
| Custom Segments | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Brevo (Sendinblue) if:
You need Pay Per Email Sent and Transactional API, and prefer a freemium model starting at $9/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.
Choose Klaviyo if:
You prioritize Predictive Analytics and E-commerce Flows, and want a solution rated at 4.6/5.0. Its starting tier at $20/month makes it a top competitor for scaling workflows.
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Which is better: Brevo (Sendinblue) or Klaviyo?
Brevo (Sendinblue) is rated 4.5/5.0 (starts at $9/mo), while Klaviyo is rated 4.6/5.0 (starts at $20/mo). Choose Brevo (Sendinblue) for Pay Per Email Sent and Transactional API, or Klaviyo for Predictive Analytics and E-commerce Flows.
Is Brevo (Sendinblue) cheaper than Klaviyo?
Yes, Brevo (Sendinblue) starts at $9/month, which is lower than Klaviyo ($20/month).
Do Brevo (Sendinblue) or Klaviyo offer free plans?
Brevo (Sendinblue) offers a freemium plan, whereas Klaviyo operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.