Pipedrive vs ActiveCampaign CRM
Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.
Pipedrive
PaidSales-focused customer relationship management tool that visualizes your sales pipeline.
Core Features
ActiveCampaign CRM
PaidAutomated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.
Core Features
Feature Breakdown: Pipedrive vs ActiveCampaign CRM
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Pipedrive | ActiveCampaign CRM |
|---|---|---|
| Visual Pipelines | ✓ Included | — |
| Sales AI Assistant | ✓ Included | — |
| Revenue Forecasting | ✓ Included | — |
| Workflow Automation | ✓ Included | — |
| Automated Deal Updates | — | ✓ Included |
| Lead Scoring | — | ✓ Included |
| Win Probability AI | — | ✓ Included |
| Contact Histories | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Pipedrive if:
You need Visual Pipelines and Sales AI Assistant, and prefer a paid model starting at $14/month. With a 4.5 rating, it is ideal for teams focused on speed and simplicity.
Choose ActiveCampaign CRM if:
You prioritize Automated Deal Updates and Lead Scoring, and want a solution rated at 4.5/5.0. Its starting tier at $19/month makes it a top competitor for scaling workflows.
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Which is better: Pipedrive or ActiveCampaign CRM?
Pipedrive is rated 4.5/5.0 (starts at $14/mo), while ActiveCampaign CRM is rated 4.5/5.0 (starts at $19/mo). Choose Pipedrive for Visual Pipelines and Sales AI Assistant, or ActiveCampaign CRM for Automated Deal Updates and Lead Scoring.
Is Pipedrive cheaper than ActiveCampaign CRM?
Yes, Pipedrive starts at $14/month, which is lower than ActiveCampaign CRM ($19/month).
Do Pipedrive or ActiveCampaign CRM offer free plans?
Pipedrive offers a paid plan, whereas ActiveCampaign CRM operates on a paid tier. Review the side-by-side feature matrix above to see exact tier inclusions.