Mixpanel vs Amplitude
Comparing two industry leaders in analytics. See how pricing, features, and user ratings stack up.
Mixpanel
FreemiumSelf-serve event analytics platform to help companies track user conversion, retention, and cohorts.
Core Features
Amplitude
FreemiumDigital analytics platform that guides product decisions through behavioral cohorts and customer journeys.
Core Features
Feature Breakdown: Mixpanel vs Amplitude
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Mixpanel | Amplitude |
|---|---|---|
| Funnel Analysis | ✓ Included | — |
| Retention Cohorts | ✓ Included | — |
| Impact Analysis | ✓ Included | — |
| Interactive Dashboards | ✓ Included | — |
| Pathfinder | — | ✓ Included |
| Behavioral Cohorts | — | ✓ Included |
| Recommendation Engine | — | ✓ Included |
| Data Governance | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Mixpanel if:
You need Funnel Analysis and Retention Cohorts, and prefer a freemium model starting at $20/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Amplitude if:
You prioritize Pathfinder and Behavioral Cohorts, and want a solution rated at 4.6/5.0. Its starting tier at $49/month makes it a top competitor for scaling workflows.
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Which is better: Mixpanel or Amplitude?
Mixpanel is rated 4.6/5.0 (starts at $20/mo), while Amplitude is rated 4.6/5.0 (starts at $49/mo). Choose Mixpanel for Funnel Analysis and Retention Cohorts, or Amplitude for Pathfinder and Behavioral Cohorts.
Is Mixpanel cheaper than Amplitude?
Yes, Mixpanel starts at $20/month, which is lower than Amplitude ($49/month).
Do Mixpanel or Amplitude offer free plans?
Mixpanel offers a freemium plan, whereas Amplitude operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.