Head-to-Head Comparison

Klaviyo vs Mailchimp

Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.

Klaviyo

Freemium

Intelligent marketing automation platform tailored for Shopify, WooCommerce, and e-commerce stores.

Starting Price$20/mo

Rating4.6 ★ / 5.0

Core Features

✓ Predictive Analytics✓ E-commerce Flows✓ SMS Marketing✓ Custom Segments

Try Klaviyo →View Klaviyo Alternatives

Mailchimp

Freemium

All-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.

Starting Price$13/mo

Rating4.4 ★ / 5.0

Core Features

✓ Visual Email Builder✓ Customer Journeys✓ A/B Testing✓ Audience Segmentation

Try Mailchimp →View Mailchimp Alternatives

Feature Breakdown: Klaviyo vs Mailchimp

See which capabilities are supported out of the box by each platform.

Feature / Capability	Klaviyo	Mailchimp
Predictive Analytics	✓ Included	—
E-commerce Flows	✓ Included	—
SMS Marketing	✓ Included	—
Custom Segments	✓ Included	—
Visual Email Builder	—	✓ Included
Customer Journeys	—	✓ Included
A/B Testing	—	✓ Included
Audience Segmentation	—	✓ Included

Our Verdict: Which One Should You Pick?

Choose Klaviyo if:

You need Predictive Analytics and E-commerce Flows, and prefer a freemium model starting at $20/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.

Choose Mailchimp if:

You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.