Klaviyo vs Brevo (Sendinblue)
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Klaviyo
FreemiumIntelligent marketing automation platform tailored for Shopify, WooCommerce, and e-commerce stores.
Core Features
Brevo (Sendinblue)
FreemiumAffordable marketing and CRM suite offering transactional email, SMS, and WhatsApp campaigns.
Core Features
Feature Breakdown: Klaviyo vs Brevo (Sendinblue)
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Klaviyo | Brevo (Sendinblue) |
|---|---|---|
| Predictive Analytics | ✓ Included | — |
| E-commerce Flows | ✓ Included | — |
| SMS Marketing | ✓ Included | — |
| Custom Segments | ✓ Included | — |
| Pay Per Email Sent | — | ✓ Included |
| Transactional API | — | ✓ Included |
| SMS & WhatsApp | — | ✓ Included |
| Shared Inbox | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Klaviyo if:
You need Predictive Analytics and E-commerce Flows, and prefer a freemium model starting at $20/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Brevo (Sendinblue) if:
You prioritize Pay Per Email Sent and Transactional API, and want a solution rated at 4.5/5.0. Its starting tier at $9/month makes it a top competitor for scaling workflows.
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Which is better: Klaviyo or Brevo (Sendinblue)?
Klaviyo is rated 4.6/5.0 (starts at $20/mo), while Brevo (Sendinblue) is rated 4.5/5.0 (starts at $9/mo). Choose Klaviyo for Predictive Analytics and E-commerce Flows, or Brevo (Sendinblue) for Pay Per Email Sent and Transactional API.
Is Klaviyo cheaper than Brevo (Sendinblue)?
No, Brevo (Sendinblue) is more affordable starting at $9/month compared to Klaviyo ($20/month).
Do Klaviyo or Brevo (Sendinblue) offer free plans?
Klaviyo offers a freemium plan, whereas Brevo (Sendinblue) operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.