Head-to-Head Comparison
Kit (ConvertKit) vs Mailchimp
Comparing two industry leaders in email marketing. See how pricing, features, and user ratings stack up.
Kit (ConvertKit)
FreemiumThe creator marketing platform for newsletter authors, podcasters, and digital product sellers.
Starting Price$9/mo
Rating4.7 ★ / 5.0
Core Features
✓ Creator Network✓ Visual Automations✓ Landing Pages✓ Digital Commerce
Mailchimp
FreemiumAll-in-one marketing platform for email campaigns, automated customer journeys, and transactional mail.
Starting Price$13/mo
Rating4.4 ★ / 5.0
Core Features
✓ Visual Email Builder✓ Customer Journeys✓ A/B Testing✓ Audience Segmentation
Feature Breakdown: Kit (ConvertKit) vs Mailchimp
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Creator Network | ✓ Included | — |
| Visual Automations | ✓ Included | — |
| Landing Pages | ✓ Included | — |
| Digital Commerce | ✓ Included | — |
| Visual Email Builder | — | ✓ Included |
| Customer Journeys | — | ✓ Included |
| A/B Testing | — | ✓ Included |
| Audience Segmentation | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Kit (ConvertKit) if:
You need Creator Network and Visual Automations, and prefer a freemium model starting at $9/month. With a 4.7 rating, it is ideal for teams focused on speed and simplicity.
Choose Mailchimp if:
You prioritize Visual Email Builder and Customer Journeys, and want a solution rated at 4.4/5.0. Its starting tier at $13/month makes it a top competitor for scaling workflows.