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Head-to-Head Comparison

Close CRM vs ActiveCampaign CRM

Comparing two industry leaders in crm. See how pricing, features, and user ratings stack up.

Close CRM

Paid

High-velocity sales CRM built for startups and SMB sales reps with built-in calling and SMS.

Starting Price$49/mo
Rating4.7 / 5.0

Core Features

Built-in VoIP CallingPower DialerAutomated Email SequencesPipeline Views

ActiveCampaign CRM

Paid

Automated deal tracking and sales CRM that synchronizes marketing touches with rep pipeline stages.

Starting Price$19/mo
Rating4.5 / 5.0

Core Features

Automated Deal UpdatesLead ScoringWin Probability AIContact Histories

Feature Breakdown: Close CRM vs ActiveCampaign CRM

See which capabilities are supported out of the box by each platform.

Feature / CapabilityClose CRMActiveCampaign CRM
Built-in VoIP Calling✓ Included
Power Dialer✓ Included
Automated Email Sequences✓ Included
Pipeline Views✓ Included
Automated Deal Updates✓ Included
Lead Scoring✓ Included
Win Probability AI✓ Included
Contact Histories✓ Included

Our Verdict: Which One Should You Pick?

Choose Close CRM if:

You need Built-in VoIP Calling and Power Dialer, and prefer a paid model starting at $49/month. With a 4.7 rating, it is ideal for teams focused on speed and simplicity.

Choose ActiveCampaign CRM if:

You prioritize Automated Deal Updates and Lead Scoring, and want a solution rated at 4.5/5.0. Its starting tier at $19/month makes it a top competitor for scaling workflows.