Amplitude vs Umami Analytics
Comparing two industry leaders in analytics. See how pricing, features, and user ratings stack up.
Amplitude
FreemiumDigital analytics platform that guides product decisions through behavioral cohorts and customer journeys.
Core Features
Umami Analytics
FreemiumSimple, fast, privacy-focused open source alternative to Google Analytics with self-host and cloud options.
Core Features
Feature Breakdown: Amplitude vs Umami Analytics
See which capabilities are supported out of the box by each platform.
| Feature / Capability | Amplitude | Umami Analytics |
|---|---|---|
| Pathfinder | ✓ Included | — |
| Behavioral Cohorts | ✓ Included | — |
| Recommendation Engine | ✓ Included | — |
| Data Governance | ✓ Included | — |
| Open Source | — | ✓ Included |
| Unlimited Websites | — | ✓ Included |
| Real-Time Data | — | ✓ Included |
| No Cookies Required | — | ✓ Included |
Our Verdict: Which One Should You Pick?
Choose Amplitude if:
You need Pathfinder and Behavioral Cohorts, and prefer a freemium model starting at $49/month. With a 4.6 rating, it is ideal for teams focused on speed and simplicity.
Choose Umami Analytics if:
You prioritize Open Source and Unlimited Websites, and want a solution rated at 4.8/5.0. Its starting tier at $9/month makes it a top competitor for scaling workflows.
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Which is better: Amplitude or Umami Analytics?
Amplitude is rated 4.6/5.0 (starts at $49/mo), while Umami Analytics is rated 4.8/5.0 (starts at $9/mo). Choose Amplitude for Pathfinder and Behavioral Cohorts, or Umami Analytics for Open Source and Unlimited Websites.
Is Amplitude cheaper than Umami Analytics?
No, Umami Analytics is more affordable starting at $9/month compared to Amplitude ($49/month).
Do Amplitude or Umami Analytics offer free plans?
Amplitude offers a freemium plan, whereas Umami Analytics operates on a freemium tier. Review the side-by-side feature matrix above to see exact tier inclusions.